PhD in Lateral Thinking
Combining Creativity with Psychology to help Businesses Innovate

"Innovation is now recognized as the single most important ingredient in any modern economy"
(The Economist Magazine)

'CEOs selected creativity as the most important leadership attribute'
(IBM 2010 Global CEO Study)

Dr James Bannerman is a 'Creative Change Agent' who combines Creativity with Psychology to help businesses innovate.

As an innovation consultant he has worked with many leading organisations including Aston Martin, British Airways, Orange, Starbucks, Rolls-Royce and HSBC, as well as at the National Space Centre on a mission to Mars.

He also lectures on business creativity and innovation on the MBA programmes at Warwick Business School, Grenoble Ecole de Management, and Oxford Brookes University, where he completed his PhD on the impact of lateral thinking upon organisational advantage.

Before working in business he was a platinum-selling songwriter, a freelance cartoonist (eg. Punch), a trained clinical psychotherapist, and he has an MA Hons in English Literature from Edinburgh University